WE LOVE JEANS

Invented in 1873 by Jacob Davis and Levi Strauss the humble jean was adopted by Americans of the west and became emblematic of the rugged cowboy and also the working class farmers of the region. In the 50's jeans got their politics on and have played an important role

in counter-culture since then. 

In the 50's jeans were banned in American schools from coast to coast, which only added to the fervour with which teenagers embraced them. Not only did they represent a rejection of class systems and their prescribed dress but they also were made of that magical cloth that washed and wears so well, melding to the body as if custom tailored.

 

During the 1960s, the appeal of jeans had spread to the American middle class. Protesting college students began wearing them as a token of solidarity with the working class - those most affected by racial discrimination and the war draft. The hippies wore them for peace, the punks for anarchy and on they went.

So 141 years later LUPA would like to contribute toward the long reign of this 'uniform of the individual' he he..

So for a local version, designed to fit mid rise with a skinny leg, come down and try a pair, made in Brunswick $149!

MELBOURNE MADE

LUPA's IN-HOUSE LABEL IS GROWING

Helloo LUPA Label! 

After 14 years of hosting all of our beloved designers in-store late last year we decided

it was high time we took our customers insightful feedback and roll it in to a sweet storey of our own.

 As some of you may know our dear friend Christine from Queen Clothing took a step back last year from her label to live in Loa, to help us on our way with this new venture we hooked up and collaborated on some pieces for LUPA's own brand. Sooo with a little help from our friends we have combined the Queen fit with a LUPA feel and voila. Here it is folks.

All available on-line!

www.lupa.com.au

 Blue denim pleat skirt $189 and linen cropped top $149

 Blue Blades Dress $239

 Cherry Shake tunic dress $198

 Eden top $79 and Tower Pants $219

 Bell Spot Dress $239

WINTER WITH ELLA

After a couple of successful seasons at LUPA, ELLA has become a much loved label amongst the LUPA family. Customers have returned each season as followers of the cut and flow of her garments, allowing movement, comfort and warmth.

Pamela McGraw is the clever designer behind the label, she lives and works in Australia and Austria but manufactures here in Melbourne.
Austrian born Pamela graduated with a diploma of Fashion Design in 2001. 

Her love for dancing and movement is evident in her collections, one of her early jobs was with the National Theatre of Vienna as a Design assistant an influence detectable in McGraw’s creations. We just luurrrvve it all!

 'made to be comfortable but flattering, adapting to the flow of movements which is achieved by using stretchable natural fabrics such as wool and cottons as well as asymmetrical and floating style lines'

Prices range from $150 - $350

AVAILABLE ON LINE AND IN-STORE

www.lupa.com.au

H

PRIMARY SHAPES by TEMPS PERDU

HIGH ROLLER TOP $139 linen

FOLD UP SKIRT $189

WRONG TURN TOP $119

RECTANGLE JACKET $249 and TRIANGLE PANTS $189

 TEMPS PERDU 

PRIMARY SHAPES 2014

Claire Djuve the inspired eye behind the Label Temps Perdu has blown us away 

once again with her Autumn 2014 collection Primary Shapes.

Circles, triangles and rectangles are the primary pieces in the puzzle of her beautifully realised pattern drafting and design. Burnt gold, charcoals and ice greys become artworks in geometry cocooning the wearer in softly structured shapes that can be layered or worn alone.

Linens, wools, cottons and other natural fibres are 'created in a stormy palette shot with sunlight' that  are comfortable and breathable, and cut an distinct silhouette against a changing Melbourne sky.

Claire Best clogs and Lulu & Angel terrarium

Photo styled by Jana King

The terrariums from Lulu & Angel come in a variety of shapes and sizes. They are the perfect for the person who could destroy a Farmville plot. Each of these little beauties creates their own eco-system so there is no need to worry about over or under watering. Prices start at $44.

Claire Best is a shoemaker to watch. All of her creations are locally made in East Brunswick. Each shoe is designed, made and graded entirely by hand. This attention to detail breeds a wonderful collection of bespoke footwear. Show this emerging Melbourne designer some love and support. Bespoke clogs available in both of our shops.

Apply Chloe and Dominique, Ellinor Mazza and Andy Wolf to your blank canvas.

Everyday we wake up a blank canvas. Like any great work of art it's all about applying the right kind of paint. Accessories are my favourite kinda paint. When coupled with a cool vintage number or a pair of the beautiful corals from Brkich.  They are always the finishing touch to a fantastic outfit. 

The range of accessories from Chloe and Dominique capture the bright yellows and warm reds of the Australian summer. Ellinor Mazza's handmade hoops and earrings are reasonably priced and super beautiful. With these psychedelic sunglass from Andy Wolf you will always see the world through rose coloured glasses.

All of these delights are available at LUPA. 

We've had a baby and it's our new label.

Cherry Shake $189

We have been pretty busy this year. We've opened a second shop, launched a new website and now we are proud to announce our new LUPA label.

The first pieces have arrived in store. Our Cherry Shake dress also comes in Green Peridot. The styles are super versatile and can be worn over leggings or bare legged. As with everything in our shop our label is Made in Melbourne.

Check Facebook and Twitter  for new arrivals and details.