Invented in 1873 by Jacob Davis and Levi Strauss the humble jean was adopted by Americans of the west and became emblematic of the rugged cowboy and also the working class farmers of the region. In the 50's jeans got their politics on and have played an important role
in counter-culture since then.
In the 50's jeans were banned in American schools from coast to coast, which only added to the fervour with which teenagers embraced them. Not only did they represent a rejection of class systems and their prescribed dress but they also were made of that magical cloth that washed and wears so well, melding to the body as if custom tailored.
In the 50's jeans were banned in American schools from coast to coast, which only added to the fervour with which teenagers embraced them. Not only did they represent a rejection of class systems and their prescribed dress but they also were made of that magical cloth that washed and wears so well, melding to the body as if custom tailored.
During the 1960s, the appeal of jeans had spread to the
American middle class. Protesting college students began wearing them as a
token of solidarity with the working class - those most affected by racial
discrimination and the war draft. The hippies wore them for peace, the punks for anarchy and on they went.
So for a local version, designed to fit mid rise with a skinny leg, come down and try a pair, made in Brunswick $149!
MELBOURNE MADE
