OKOK is a Melbourne
based label under the creative direction of Emina Dzananovic. Currently
producing fabulous hosiery, this range has emerged with a strong focus on bold
design, texture and luminous colour.
With a hands-on
approach to every aspect of the range, Emina has produced wonderful results by
experimenting with what is possible in the relationship between the
manufacturer and designer, as well as using techniques, such as tie-dying, that
she can do in her own studio.
Working with local
manufacturers allows communication to occur and creative relationships to
develop. Manufacturers often have a background in fashion and the skills to
produce refined and well finished garments, working from blocks and having
access to pattern makers who can grade and refine patterns on site. By creating these
relationships the designer can engage with specialised industries, such as
hosiery design or tailored garments and form a link between innovation and an
older skills set.
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| LUPA Customer Sally Limpyer |
With a background
in fashion design, Emina has resurrected ‘dead stock’ from a factory in
Brunswick – beautiful winter coats produced under the manufacturers label
‘Solitaire’. Specialising in uniforms, blazers and suiting, this garment
factory also has produced a fashion range for 40 years. Made from vintage
wool blends, these coats exemplify the quality and fit of garments made by the
makers. Every detail, from the buttons, buckles and lining fabric express the
finish of garments made by people who have mastered the art of tailoring.
Next winter Emina
will collaborate with the manufacturer to produce a range of coats for men and
women, wearable classics infused with her own contemporary take illustrating
what is possible when a dialogue is opened between contemporary design and
classic tailoring.
‘Solitaire’ coats
are currently available at LUPA on High St, Northcote and Smith St, Fitzroy. Receive a pair of black OKOK tights with every purchase while supplies last.
